13) UTM Cleanser → Source of Truth
Parse and standardize UTM parameters, update CRM Original Source/UTMs, keep a Sheets attribution log.
Trigger
Webhook or Sheets row from form
Step-by-Step
- Split and standardize utm_source/medium/campaign.
- Update CRM fields and append a parallel log for audits.
Implementation Support
Want us to wire this into your stack and tune it for conversion? We’ll implement and document it end to end.